Brand identity · Event design · Client project

LOCAL CLTV

Local artists.
A shared identity.

Connecting local electronic artists with their local audience.Explore the project ↓
LOCAL 001 orange event posterLOCAL 002 final turquoise event poster
01 / The collective

Local sound. Local people.

LOCAL CLTV brings local electronic artists and audiences together through its own events, from techno to its subgenres. I designed the brand identity and everything around the nights: posters, artist announcements, signage and printed materials.

ClientLocal Collective
My roleBrand identity & graphic design
EventsNo.1 & No.2
ScopeFrom announcement to venue
02 / The identity

A local point of connection.

Main LOCAL wordmark in orange on black
Main logo · The “O” doubles as a location marker.

The “O” points to local.

I shaped the “O” like an arrow and a location marker. It represents the local artists and people the collective brings together.

Heavy, angular lettering gives the identity the bold, industrial feel I wanted. Orange on black sets the starting point.

See the wider logo lockup
White Local Collective wordmark with orange symbol
A wider lockup for horizontal formats.
03 / Event No.1

LOCAL No.1
Orange. Raw. Direct.

For the first night, I built the campaign around orange, bold line-ups and distorted artist photography. The same visual language runs from the main poster to the individual artist announcements.

Orange + black
LOCAL 001 poster featuring Ketarina, Impulsivo and Paulo Rafael
LOCAL 001 · Main event poster.

One line-up. Three individual moments.

Impulsivo artist announcement
Impulsivo.
Ketarina artist announcement
Ketarina.
Paulo Rafael artist announcement
Paulo Rafael.
Explore the No.1 event materials
LOCAL branded WC sign
Facilities.
LOCAL branded cloakroom sign
Cloakroom.
LOCAL 001 artist timetable
Set times.
LOCAL 001 warm-up poster featuring Fausto and Noog
LOCAL 001 · Warm-up poster.
LOCAL event drinks price list
Bar price list.
The night in action

LOCAL No.1 · Event film

04 / Event No.2

LOCAL No.2
A new colour. Same LOCAL.

For the second night, turquoise gives the campaign its own identity. The angular logo, texture and bold typography keep it connected to No.1, while the new palette carries through the stationery and signage.

Turquoise + black
LOCAL 002 poster featuring Ornella, Paulo Rafael and Shivas
LOCAL 002 · Main event poster.

The colour carries into the venue.

LOCAL No.2 turquoise cloakroom sign
Cloakroom · No.2.
LOCAL No.2 safer-space information sign
Safer-space information · No.2.
LOCAL No.2 Ornella welcome sign
Artist welcome · No.2.
Explore the No.2 event materials
LOCAL No.2 turquoise facilities sign
Facilities · No.2.
LOCAL No.2 bar price list
Bar prices · No.2.
LOCAL No.2 artist timetable
Set times · No.2.
LOCAL 002 Ornella wristband print artwork
Wristbands · Print artwork.
LOCAL branded drink token print sheet
Drink tokens · Print artwork.
The night in action

LOCAL No.2 · Event film

05 / One system, two events

Different nights.
A recognisable collective.

The colour changes. The typography, graphic language and structure hold the identity together.

LOCAL branded cloakroom sign
Cloakroom.
LOCAL No.2 turquoise cloakroom sign
Cloakroom · No.2.
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