Brand identity · Packaging

Cento
Pizzeria

A local flavour.
A bold identity.

Hollywood, Los Angeles
Design by Manel Costa
Explore the project ↓
Cento Pizzeria logo in red and blue script on a white pizza box against a pink background.White T-shirt with the Cento logo on the chest, on a yellow background.
Client
Cento Pizzeria
Location
Hollywood, Los Angeles
Deliverables
Logo, brand identity, packaging & merch

The brief

A pop-up sourdough pizzeria needed an identity that feels as local and lively as the food.

The idea

I borrowed the red and blue of the LA Dodgers, a nod to the city, and carried them through every piece of the brand, from the box to the tee.

The Cento Pizzeria logo: “Cento” in blue brush script over “Pizzeria” in red.
The logo
Cento Pizzeria logo on a chalkboard A-frame sign on the street.
White T-shirt with the Cento logo on the chest, on a yellow background.
Signage and merch
Tagline lettering: “Keep it 100 (Cento)” in blue script with a red 100.
The tagline: Keep it 100
Earlier logo explorations: script wordmarks, a pizza-slice badge and a ribbon lockup.
Previous iterations
 

CENTO PIZZERIA

Logo Design

Brand Identity Design

 
 
 

About the project.

A sourdough pizzeria that pops up from Thursday to Sunday in Hollywood LA. Tried to use the red and blue from the Dodgers team and implemented it throughout all the brand.

 

Previous iterations

 
 
Next

Heart Warming