Brand identity · Logo design

Heart
Warming

A place to belong.
A mark with heart.

Brand identity
Design by Manel Costa
Explore the project ↓
Heart Warming logo on a frosted glass wall in an office.Pink and white business cards with the Heart Warming logo.
Client
Heart Warming, homeless shelter association
Deliverables
Logo, monogram & brand identity

The brief

Create an identity for a homeless shelter association with a monogram and strong typography.

The idea

I combined the H and the W into a single mark and built a heart into it, so the logo reads as both the name and the mission.

Heart Warming logo: an H and W monogram forming a house with a heart, next to the wordmark.
The monogram
The logo in white on pink.
The logo in white on red.
Colour versions
Pink and white business cards with the Heart Warming logo.
White polo shirt with red trim and the logo on the chest.
Stationery and uniform
Thank-you card with a pink heart and bold red type.
Earlier logo explorations combining hearts, houses and the H and W.
Thank-you card and previous iterations
 

Heart Warming

Logo Design

Brand Identity Design

 
 

About the project.

The challenge was to do identity branding for a homeless shelter association with a monogram and strong
typography. I implemented both the H and W into the logo and added the heart making a strong mark.

 

Previous iterations

 
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Cento Pizzeria
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Abilio Jorge